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Erase the Hate Campaign at Framingham High [VIDEO]

Marketing students at Framingham High united to make their school bully-free, and created Erase the Hate campaign.

marketing students united in an effort to make their school bully-free.

Framingham High's Anti-Bully Task Force, consisting of administration, staff, parents and students decided to create a week in which the school would host events to promote a healthy and positive atmosphere.

Originally planned to be a single week, students in marketing decided to pick up the cause and turn it into their midterm project.

Led by Jeremy Flagg in the technology/engineering department, students began brainstorming methods to reach a large portion of the student body in an effort to make the impact of this week carry through the school year.

Students gave birth to Framingham High's, "Erase the Hate Week."

Armed with slogans such as, "Be Part of the Change," and "We Can Erase the Hate," students began a social media campaign through the use of Twitter, Facebook and blogs.

"With any given person being able to communicate with hundreds of other people at the click of the mouse, getting the word out about our cause seems to be as easy as pie," said sophomore Sergey Dushkin.

Students began the project by re-telling personal accounts of bullying.

These stories would eventually be posted on the blog, revealing first hand, the impact bullying can have on a teenager.

Each of the students participated in a photo shoot with Flagg, using phrases such as, "We Must Erase the Hate," and "Erase the Hate Forever," which was used mixed into the social media campaign.

The attached video was created by Framingham High senior Miray Gokay.

As part of the marketing mix, she created a video that would showcase the stories of individual students and how it affected them. She interviewed six students and then began working towards finding a way to tell the story that would not only honor the students, but be a reminder to other students how bullying can cause long-term harm.

With the hard work of the students in marketing, the school has already begun to see a change, said Flagg.

Anti-Bully messages are being discussed in classrooms and adopted into curriculum, he added.

The students' hope is that eventually the climate of the school will reach a place where no student be the victim of bullying.

Jonah Vaughn April 10, 2012 at 08:57 PM
Bullying is a scam? what does that mean? If who can't take the heat, the victim? Sadly, it's this exact mindset of uninformed, under educated, out-of-touch individuals who continue to perpetuate this issue. According to a prominent bullying website - bullyingstatistics.org: Suicide is the third leading cause of death among young people, resulting in about 4,400 deaths per year, according to the CDC. For every suicide among young people, there are at least 100 suicide attempts. Over 14 percent of high school students have considered suicide, and almost 7 percent have attempted it. Bully victims are between 2 to 9 times more likely to consider suicide than non-victims, according to studies by Yale University A study in Britain found that at least half of suicides among young people are related to bullying 10 to 14 year old girls may be at even higher risk for suicide, according to the study above According to statistics reported by ABC News, nearly 30 percent of students are either bullies or victims of bullying, and 160,000 kids stay home from school every day because of fear of bullying Imagine, 4,400 suicides among kids each year. I guess they have no inner strength! Wish everyone was as smart and lucky as you. Just suck it up, ignore it, and it will go away.
Joe Rizoli April 11, 2012 at 03:20 AM
I agree that words can hurt. I was seriously burned in a accident when I was 5 years old. Some neighbors kids down the street said some terrible, mean names to me. But guess what, these type of people if they said these things now would not say them again. WHY? Because in myself I have confidence and respect. I know WHO I am, I have a Biblical foundation that supports many of my beliefs as many of you know, and those kids were kids. Today they probably would be more mature in their actions. A lot of this bullying stuff results in the person bullied having no strength to fight back, to stand up for them selves to have intergrity in themselves. As to the name of the video, I resent the words"hate" here. Don't be fooled by this wild attempt to establish something that is planned to take this HATE somewhere else. If you do this you are falling for a pre planned propaganda scheme. I have commented on this many times in the MWDN showing WHO is behild it. http://www.metrowestdailynews.com/opinions/letters_to_the_editor/x905411012/Rizoli-Bully-bill-bull As to this bullying stuff interesting look at it here: Anti-Bullying Laws Don't work: http://www.pittsburghlive.com/x/pittsburghtrib/s_756681.html Lastly, the bullies come from familes that obviously have a great flaw in bringing up their kids. We all should live by the Golden Rule, basically saying, treat others as you would want to be treated, http://www.jcu.edu/philosophy/gensler/goldrule.htm
Joanne White April 12, 2012 at 03:16 AM
Jim, thank you for posting these. Very good information.
Joanne White April 12, 2012 at 03:22 AM
A wonderful video, done w/ courage & dignity.
Jim Rizoli April 23, 2012 at 04:36 PM
In case you missed my LTE.....about the subject. http://tinyurl.com/cexmn7c Jim@ccfiile.com

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