marketing students united in an effort to make their school bully-free.
Framingham High's Anti-Bully Task Force, consisting of administration, staff, parents and students decided to create a week in which the school would host events to promote a healthy and positive atmosphere.
Originally planned to be a single week, students in marketing decided to pick up the cause and turn it into their midterm project.
Led by Jeremy Flagg in the technology/engineering department, students began brainstorming methods to reach a large portion of the student body in an effort to make the impact of this week carry through the school year.
Students gave birth to Framingham High's, "Erase the Hate Week."
Armed with slogans such as, "Be Part of the Change," and "We Can Erase the Hate," students began a social media campaign through the use of Twitter, Facebook and blogs.
"With any given person being able to communicate with hundreds of other people at the click of the mouse, getting the word out about our cause seems to be as easy as pie," said sophomore Sergey Dushkin.
Students began the project by re-telling personal accounts of bullying.
These stories would eventually be posted on the blog, revealing first hand, the impact bullying can have on a teenager.
Each of the students participated in a photo shoot with Flagg, using phrases such as, "We Must Erase the Hate," and "Erase the Hate Forever," which was used mixed into the social media campaign.
The attached video was created by Framingham High senior Miray Gokay.
As part of the marketing mix, she created a video that would showcase the stories of individual students and how it affected them. She interviewed six students and then began working towards finding a way to tell the story that would not only honor the students, but be a reminder to other students how bullying can cause long-term harm.
With the hard work of the students in marketing, the school has already begun to see a change, said Flagg.
Anti-Bully messages are being discussed in classrooms and adopted into curriculum, he added.
The students' hope is that eventually the climate of the school will reach a place where no student be the victim of bullying.