Mike Troiano is the Chief Marketing Officer of Actifio, a venture-funded technology startup outside Boston. He spent his early career at top advertising agencies including McCann-Erickson and Foote, Cone & Belding, and became the founding CEO of Ogilvy & Mather Interactive in 1995. Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, and merged it with NASDAQ-listed systems integrator Primix Solutions, where he became president. After the sale of Primix in 2002 he joined venture-funded mobile content pioneer m-Qube, serving as a member of the executive team until the company was bought by VeriSign (Nasdaq: VRSN) in one of the largest Boston-based venture capital exits of 2006. He was the CEO of Kraft Group-funded matchmine, a distributed media discovery platform, and then a Principal of Holland-Mark, a Boston-based strategic marketing firm.
Mike is a frequent contributing writer on branding, entrepreneurship, and social marketing, and is ranked in the top 1% of the most influential people on Twitter. He serves as a TechStars mentor, and as an advisor to several Boston startups. Mike is a graduate of Cornell University, and the Harvard Business School.